Marketing2 | Clover Imaging Group Latin America

Harness the Power of CIG’s Marketing Platform 2.0

As the marketing landscape continues to change, CIG is committed to staying on top of all the latest trends, research, and industry news to provide you with the most effective and relevant solutions available.

Marketing Platform 2.0 is the comprehensive portfolio of marketing tools we offer our dealers to make it easy to effectively communicate and engage with customers and drive profitability. From customized literature and e-blasts, to sales training and customized impact videos, we’ll help you select which of our powerful marketing vehicles will best help you to grow your business.

Impact

Make an impact on your customers with customized videos

Educate and engage your customers with custom-branded videos focused on either imaging supplies or managed print solutions (MPS). CIG is able to deploy these high impact videos directly to dealers’ websites.

Sales Training

CIG offers sales training programs designed to not only educate our dealers on the products we offer, but to help engage with their customers and prospects. All of our programs combine rigorous sales assessment, customization, powerful delivery, and ongoing reinforcement to make sure the learning sticks and has the greatest impact.

Marketing Platform 2.0 Also Includes:

Customized end-user marketing materials
Tradeshow support
Sponsored factory tours
Library of educational webinars

Private Label Solutions

Your Product, Your Vision…

Clover Imaging Group has a history of offering innovative solutions to help organizations differentiate themselves in the marketplace. With our private label solution, we can help you create a private brand offering that is consistent with your marketing image. With this value-add program, you will be aligning your company with an environmentally friendly, high quality product line that offers significant cost savings over national brands.

With Clover Imaging Group’s private label program, you have the opportunity to market and promote your products based on your unique go-to-market strategy, differentiate yourself in the market, and drive revenue and profitability.

Contact us to learn how you can qualify for the Private Label program.

World-Class Category Management & Merchandising

Clover Imaging Group’s category management experience and resources provide you with the information you need to make the best decisions for your business. From category and product lifecycle management, to forecasting and industry intelligence, you can leverage our resources to help you better manage the category and maximize your growth.

Our merchandising experts will provide you with the tools to properly market your products and maximize your penetration and market share. Through catalog and web support, and pricing and product information, we will work seamlessly with your team to drive awareness and sell-through.

We’ll help you:

Be first-to-market with top sellers and niche products and drive incremental business opportunities
Category and product lifecycle management to ensure correct product offering and maximize revenue and profit opportunities.
Consult on penetration and vertical market opportunities to build a complete offering and solution
Catalog and website reviews to ensure product is properly advertised and driving awareness
Product content management to communicate all product content including images, specs, and marketing copy - maximizing marketing and merchandising opportunities
Forecasting for new product launches and availability based on sales trending
Expert insight into industry trends and pricing to assist in leveraging market opportunities and driving market share

Most Extensive Retail Experience in the Industry

Leverage Clover Imaging Group’s retail expertise. We can help you develop a program that maximizes traffic, and creates repeat trips to drive market share. Our customized programs are designed to increase incremental revenue and profitability in a category that drives over 30% of all office products expenses.

CIG has the category management and merchandising expertise to ensure you carry the right products with the right message. We will help you to create the best in-store shopping experience for your customers while driving the desired sales and profit results.

Dedicated "retail" category management teams
Industry-wide visibility provides better life-cycle management
Informative point of purchase materials create an easier shopping experience
Efficient space management drives value and margin
World-class packaging elevates brand equity and consumer value
Environmentally friendly packaging designs
Value, product quality, and a simple "out-of-box experience" creates repeat purchases

Educational collateral for store associates to better support customer inquiries
Customized trade-in and trade-up programs for small electronics offer more to the communities served
Customized cartridge recycling programs designed to extend the reseller-customer relationship
Promotional planning based on seasonal opportunities